Lexus isn’t the only luxury automaker creating lifestyle-focused custom builds. Bentley recently partnered with Danish food and beverage brand Joe & The Juice to create a custom Bentayga with an onboard coffee shop.
Bentley says the one-off was “designed for intimate events that bring communities together” and “can serve espressos in urban and cultural settings before swiftly moving on to its next destination. It transforms the Bentayga into the world’s most luxurious coffee experience, where cutting-edge design meets the perfect brew.”
The Bentley x Joe & The Juice Bentayga’s barista uniform is Bentley Green and Joe’s Signature Pink, accented with a combination of the two companies’ logos. In the cargo area, Bentley’s Mulliner bespoke division installed a setup with green leather panels and pink details that includes a grinder, espresso machine, and fridge. The whole station can be slid out to sling coffee and espresso at community events, then retracted so the Bentayga can move on to the next gathering.
People who attended the Bentley x Joe & The Juice Bentayga’s launch event at Duke of London in late September got the first taste of its caffeinated creations, but you may get a chance to try them in the future. The partnership between the two companies will fully launch next year, and the custom Bentayga will go on “an international tour of cultural, lifestyle and design events.” Where exactly will those be? Ask someone at Bentley after they’ve had coffee.
